Blogging for Building Business

By Jeanne Sullivan
Blogging for business can be a very effective marketing tool.

The first thing you may need to know, especially if you’re very new to this, is, what in the dickens is a blog? In its most basic form, a blog is just a personal journal or diary. It’s a web space that allows you to rant on ‘til the cows come home. The word “blog” comes from a combination of the words “web log.” You can blog about absolutely anything, any topic. And the most amazing thing about blogs is that other people, all over the world may actually be interested in what you’re blogging about. The coolest part about blogs is that most of them are interactive. Most bloggers allow you to post responses to their blogs. Other readers can add their thoughts and a continuing dialogue is underway.

Oh yeah, did I mention that blogs are usually free? This alone should persuade you to use a blog as part of your small business marketing strategy. Plus blogs are quite easy to set up. You don’t need much, if any, training. You can have your own blog up and running in mere minutes.

Good blogs are interesting and they are kept up-to-date. It’s a little annoying to return to a particular blog and read the same old thoughts.

On Being a Successful Blogger

With an interactive, collaborative blog, you can engage your customers in a direct but relaxed way. Since blogs are often very casual and informal, your potential customers won’t feel pressured. Your customers learn about you and your product or service, you in turn, gain valuable information about your customers.

Some points on writing a successful blog:.

• set goals and tone. Decide why you want to write this blog. What are you trying to achieve?
• keep it relevant and personal. But also decide who the blog is aimed at
• make it useful
• use relevant key words
• keep readers interested and coming back for more
• update often and stick to it

Now I just have to take my own advice. Time to get out a pencil and paper and answer my own business blog key points.

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